US: Bottled water volumes jump on health fears - study
Bottled water sales also climbed
Per capita consumption of bottled water in the US jumped by 5.3% last year as health concerns over other beverages helped push up sales, a new survey has revealed.
Total US bottled water sales increased to 9.67bn gallons (43.96bn litres), an average of 30.8 gallons per person, according to the International Bottled Water Association (IBWA) last week. In 2011, total consumption was 9.1bn gallons.
“Changes in per capita consumption indicate persistent interest in a product that consumers embrace as a healthy alternative to other beverages,” said Gary Hemphill, managing director, information services, at Beverage Marketing Corporation, which helped compile the statistics.
Bottled water sales increased by 6.7% last year to $11.8bn, according to the figures.
“Despite continued efforts by some activist groups to discourage people from drinking bottled water, consumption and sales of this healthy product are increasing as consumers make their voices heard,” IBWA president & CEO Joe Doss said.
In January, a US town banned the sale of water in PET bottles smaller than one litre to help cut waste.
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