SLOVAKIA: Bottled water groups Budis, Zlatá Studna merge
Budis and Zlatá Studna merge
Two major bottled water producers in the Slovak Republic, Budis and Zlatá Studna, have merged in one of the biggest deals in the history of the country’s soft drinks market.
The merged entity is called Slovenské Pramene a Zriedla and is 60%-owned by Budis. In all, the combined business has five facilities across the country. Financial details were not disclosed.
Slovenské Pramene a Zriedla's senior brand manager, Monika Misíková, told just-drinks this week: "The new holding will in terms of volume account for around 20% of the Slovak water market." The new group's general director, Andrej Hronsky, said that the merger is a result of strong competition in Slovakia, from the likes of The Coca-Cola Co, PepsiCo and Czech producers Karlovarské minerální prameny and Kofola.
He said that competition in Slovakia is fiercer than in other Central European countries. There are around 20 players in Slovakia's bottled water market and only five in neighbouring Hungary, he said.
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