ITALY: Bottega launches 'Wine to Aid Africa'
An Italian wine company has launched a campaign to support children in Africa. The Bottega family has announced that for each bottle of Acino d'Oro Chianti wine sold, it will donate €1 to a long-distance adoption project for children in Eritrea run by the "Centro Internazionale per la Pace fra i Popoli" based in Assisi.
To publicise the initiative at points of sale, each bottle of wine will have a tag with the words "Wine to Aid Africa" on it. The tag also informs consumers that €200 a year would support one child in many African countries.
By the end of this year, the Bottega family aims to raise enough to allow for the long-distance adoption of at least 50 children.
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report