Click through to view a full image of the product

Click through to view a full image of the product

Boston Beer Co's Angry Orchard The Muse 

Category -  Cider, apple, sparkling, 7.7% abv 

Available - From this month

Location - US nationwide; off-trade 

Price - SRP US$14.99 - $17.99 per 75cl bottle 

Boston Beer Co has released a third variant as part of its speciality Angry Orchard cider portfolio.

The Muse, with an abv of 7.7%, is made with cooking apples from Italy's Sudtirol valley, in the Alto Adige region and aged in French oak. Apple juice has also been added from apples grown in Normandy and Bretagne, France.

The launch is part of the company's specialist Cider House Collection portfolio. The Muse is being made available in the US off-trade with a suggested retail price of US$14.99 to $17.99 for a 75cl bottle. 

Boston rolled out a green apple variant of its core Angry Orchard brand in the US in March this year.

Expert analysis

Cider/Perry in the US

Cider/Perry in the US

Beer manufacturers have largely ignored the US cider/perry category as sales have historically been less than a fraction of a percentage of those of beer. However, the contraction of the US beer more