Boston Beer Cos Angry Orchard Easy Apple

Boston Beer Co's Angry Orchard Easy Apple

Boston Beer Co's Angry Orchard Easy Apple

Category - Cider, hard cider, 4.2% abv

Available - From this month

Location - US

Price - SRP US$8.99-9.99 per 6-pack

Boston Beer Co has released a less sweet cider to the US market. Easy Apple will join the company's core range. 

The new variant is said to be "easy-drinking... lower in calories and sessionable". 

The product launched in selected states this month: Washington state, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple will also be available nation-wide in the Angry Orchard Fall Orchard Sampler variety pack.

Easy Apple is made using culinary apples including Braeburn, Fuji, Gala and Granny Smith, and bittersweet apples such as Bisquet, Dabinett, Frequin Rouge and Harry Masters Jersey. It is unfiltered, giving the cider a slightly hazy appearance, Boston said. 

"The hard cider industry has seen explosive growth over the past several years, as drinkers are embracing it as a refreshing, gluten-free alternative to craft beer and wine," the company said. 

Last month, Boston's CEO said cider trends in the US may stabilise over the year as the impact from hard soda fades away.

Expert analysis

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

In the years to come the Boston Beer Co (Boston Beer) will continue to make capital investments in its breweries to expand capacity, efficiency and capabilities....read more