US: Boston Beer Co plots expansion on strong 2010
By just-drinks.com editorial team | 9 March 2011
Boston Beer Co has said it plans to expand its sales force in 2011, after achieving strong growth in full-year sales and profits in a tough US beer market.
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Boston Beer Co has said it plans to expand its sales force in 2011, after achieving strong growth in full-year sales and profits in a tough US beer market.

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