Castle Brands has launched a website for its flagship Boru Vodka brand.

The website marks the beginning of what Castle has termed its 'Reclaim the Spirit' marketing campaign in the US.

"The power of the web cannot be overstated," said Boru's vice president of marketing and public relations for the US, Roseann Sessa, yesterday (18 April). "We plan to keep our site dynamic, interactive and make it the real voice of the brand. This campaign and the website promotions are the first of several initiatives we have planned to make Boru Vodka a part of the consumers' lifestyle,"

The spirits company, which boasts Boru Vodka and Gosling's Rum in its portfolio, recently reported that preliminary case sales for the three months to 31 March, were up by 48% year-on-year to 72,000 cases. Volume was driven, the company said, by strong sales of Boru in the US.