Allan Sichel is also the head of Maison Sichel

Allan Sichel is also the head of Maison Sichel

The Bordeaux Wine Council (CIVB) has appointed Maison Sichel head Allan Sichel as its new president.

Sichel will head the regional trade association for a three-year term, succeeding winegrower Bernard Farges. The new president steps into the role after serving as vice president for the past three years.

Sichel has led the family-owned Maison Sichel since 1998 and is also the administrator of the National Wine Trade Federation in France. He has also held two terms as both the president of the Federation of Bordeaux and Libourne wine merchants and as the president of the Union des Maisons de Bordeaux.

With a budget of EUR37m (US$40.8m) in 2015, the CIVB is the largest French wine trade body. Its latest victory in its mission to protect the status of Bordeuax wines came last month when Chinese authorities agreed to recognise all Bordeaux AOC still wines as Geographical Indications. The announcement includes almost 50 individual appellations, including Saint-Emilion Grand Cru, Saint-Estèphe and Graves Supérieures.