Bordeaux is set to hold an international wine tourism exhibition next year, marking the growing importance of tourism for the world's wine regions.

Entitled International Wine Travel Market (IWTM) Bordeaux, the exhibition will take place from 4-6 November in 2009.

Around 1,000 visitors are expected to attend in order to see 150 exhibitors from across the world, said Reed Expositions France, which has organised the fair in conjunction with the Bordeaux Chamber of Commerce.

Bordeaux's reputation in the wine world has already seen it become home to the biggest wine show in the world, Vinexpo.

IWTM Bordeaux will bring together all wine producers and businesses from around the world looking to market their wine estate as a venue for tourism, from corporate conferences to health spas.

"We firmly believe in the wine travel sector s huge potential for growth," said Alain Bagnaud, managing director of logistics, tourism and communications at Reed Expositions France.

"This type of event, which brokers organised meetings between exhibitors and buyers, continues to be the most effective way of networking."

Laurent COURBU, chairman of Bordeaux's Chamber of Commerce (CCI), said: "The eight member towns of the Great Wine Capitals Network, created 10 years ago by the Bordeaux CCI, will be participating in the event in Bordeaux."