FRANCE: Bordeaux launches US$7.6m ad push
By: Sophie Kevany | 14 September 2006
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The Conseil Interprofessionel du Bordeaux (CIVB) has launched a EUR6m (US$7.6m) publicity plan to promote Bordeaux wines until the end of next year.
The Conseil Interprofessionel du Bordeaux (CIVB) has launched a EUR6m (US$7.6m) publicity plan to promote Bordeaux wines until the end of next year.
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