A sponsorship deal with Manchester United will help Boon Rawd Trading International make its Singha brand one of England’s top Asian beers, the Thai company has told just-drinks.

The tie-up with the English Premiership side will see Singha become the only lager sold at its Old Trafford stadium. The Bangkok-based brewer anticipates sales of 20,000 bottles per match.  

The deal, worth GBP2m (US$3.1m) annually for three years, will also see Singha hoardings appear pitch-side.

“It comes with the benefit of the visuals of the product as well as the legend of Manchester United,” said a Boon Rawd spokesman. “We are the only lager beer there.”