Boon Rawd is targeting the US with its Singha Beer brand

Boon Rawd is targeting the US with its Singha Beer brand

Boon Rawd Brewery Co has launched what it has termed an “aggressive” marketing push for its Singha Beer brand in the US.

The company's Singha Corporation Co subsidiary confirmed yesterday (21 September) that it will target major US cities, including New York, San Francisco, Miami and Los Angeles, when it begins a global campaign for Singha next month. The promotion will then roll out to Tokyo, Paris and other major international cities.

Specific details behind the marketing effort were not released.

“It is our intent to put Singha Beer at the top of consumer consciousness in the premium import beer market,” said Singha North America's director of business development and operations, Charles Chaicharee.

Earlier this month, Boon Rawd secured a sponsorship deal with English football club Manchester United for the Thai beer brand.