US: BooKoo lines up fruit-rich energy drink
BooKoo Beverages has unveiled what it claims to an energy drink with one of the highest juice contents in the category in the US.
The Dallas-based said yesterday (10 January) that the drink, Jugo, is made up of 99% juice and contains antioxidant-rich fruits from around the world, including papaya, white grape, orange, guava and passion fruit.
"Jugo is positioned to fill in the energy drink gaps of the morning and evening time slots - the greatest category growth opportunities," the company noted. The name Jugo will appeal to both Hispanic consumers and the general market.
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