US: Boo Koo teams up with Coke Consolidated for Burner+

By just-drinks.com editorial team | 3 June 2008

Boo Koo Holdings has secured distribution in the southern US with Coca-Cola Bottling Co. Consolidated for its BooKoo Burner+ soft drink.

The Texas-based energy drinks company confirmed today (3 June) that Coke Consolidated will distribute BooKoo Burner+ to over 2,000 of its current convenience store customers throughout Nashville, Tennessee; Mobile, Alabama; Panama City, Florida and other surrounding markets.

The range includes three flavours - Dangerine, a mix of raspberry and tangerine; Pummelgranite, pomegranate blended with blackberry; and the lime-flavoured Main Lime. All flavours will be available in 16 oz cans.

"The launch of BooKoo Burner+ through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market," said Steve Solomon, Boo Koo's chairman.

"In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage."

The new brand will be supported with media and sampling in the Consolidated markets, Boo Koo noted.

Sectors: Soft drinks, Water

Companies: Coke, Coca-Cola Bottling