Bols Distilleries is looking to enter the Russian market, according to press reports.

In a press release, the Dutch company said that it will launch Bols Excellent vodka in the country on Thursday (27 May). The St Petersburg-based company Veda will be the exclusive distributor for the brand.

"In contrast to the traditional scheme for progressive entry onto new markets, Bols plans to offer its products in Russia simultaneously in Moscow, St. Petersburg and the regions," a company spokesman told Interfax.