UK: Boddington's puts Cow out to pasture for sexier image
Boddingtons bitter is to premier two new TV ads on the UK market during February but has dumped its famous cow star for a sexier image.
The ads, the company says, will feature not one but two new Boddies Girls and mark a return to the style that launched Melanie Sykes, "where the women are truly confident and sassy ladies".
"The two new ads bring the famous Bodds role reversal concept bang up to date, with cooler, sexier storylines," the company said.
In the first ad called "Pillow Talk" a brunette, Claudia Rocafort, persuades her partner in bed to pretend he's a barman serving her a chilled Bodds. Totally satisfied with her gorgeous pint, she leaves him totally frustrated.
The second ad sees a red head, Claire Adamson, star as an actress in "Screen Kiss". Finding her co-star so repellent she can't bring herself to kiss him, she then imagines him to be a pint of Creamy Bodds, and of course then can't resist her attraction to him.
Boddingtons' brand manager Karen Willsher says the new ads are a logical development for the well-known beer brand. "Graham the cow has moved onto pastures new but like our pint, we're keeping ahead and refreshing things all the time. The new ads are set to become a truly gorgeous experience".
As the US distillers' association, Discus, for the first time in its history publishes its annual report into spirits advertising, which includes complaints against its self-regulatory code, David Rob...
Constellation Brands is interested in some of Allied Domecq's spirits brands, according to reports today (15 April)....
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April)....
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- How soft drinks can win big with adult consumers
- Global director int'l brands, Heineken - Interview
- What does Brexit mean for AB InBev's SAB deal?
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- SABMiller confirms price paid for Meantime
- Ex-William Grant CEO Stella David re-joins Bacardi
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends