UK: Boddingtons launch Virgin radio campaign
By Sarah Diston | 6 July 2001
Boddingtons is reinforcing awareness among its key target audience (18 to 34-year-olds) and key brand values through sponsorship of stand-up comedy moments on national radio throughout the summer. Boddingtons, famous in the UK for its advertising campaign is following up its recent sponsorship of Amnesty International's "We Know Where You Live" anniversary concert with the four-month long radio sponsorship.
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Boddingtons is reinforcing awareness among its key target audience (18 to 34-year-olds) and key brand values through sponsorship of stand-up comedy moments on national radio throughout the summer. Boddingtons, famous in the UK for its advertising campaign is following up its recent sponsorship of Amnesty International's "We Know Where You Live" anniversary concert with the four-month long radio sponsorship.
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