After making their debut on the UK screen last year in a series of Boddington advertisements Graham J Heffer and his glamorous sidekick Claudia have gone their separate ways.

It appears that after three appearances together, the pressures of fame and stardom began to highlight the cracks in a once strong relationship.

This latest series of Boddingtons advertisements, costing around £4.5m, feature Graham being interviewed about his rise to fame on the Des O'Connor Show, and Lloyd Grossman touring the chilled cream icon's mansion only to discover identical twins in his hotub.

The UK still has to wait for the second Boddington feature to be shown, but the Des O'Connor execution began at the beginning of October and will run until November.