COMMENT: Blue Nun launches RTD
By Datamonitor | 11 February 2004
Slinky is the new ready-to-drink (RTD) version of revived wine brand Blue Nun. Its launch demonstrates a growing sophistication in the RTD category. As a category that caters predominantly to women, RTDs will need to evolve to meet women's changing drink needs.
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Slinky is the new ready-to-drink (RTD) version of revived wine brand Blue Nun. Its launch demonstrates a growing sophistication in the RTD category. As a category that caters predominantly to women, RTDs will need to evolve to meet women's changing drink needs.
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