US: Bliss lines up Wrestlemania for Socko
Bliss Beverage has secured a deal with World Wrestling Entertainment for its Socko Energy drink.
The Arizona-based company said today (8 August) that the multi-year licensing and promotions partnership will yield new products including a limited edition 'Raw Attitude Powered By Socko' as well as quarterly collectors' edition promotional cans featuring WWE pay-per-view branded names including 'SummerSlam Energy Powered By Socko' and 'Wrestlemania Energy Powered By Socko.'
"When it comes to branding, no one does it better than WWE," said Mike Jannicelli, vice president Bliss Beverage. "We're thrilled to partner with WWE as 'Raw' and 'Smackdown' are two of the most popular and exciting entertainment brands today."
Financial details of the tie-up were not disclosed.
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