Product Launch - US: Blair Estate's 2010 Pinot Noir

By | 14 January 2013

Click through to view Blair Estates 2010 Pinot Noir

Click through to view Blair Estate's 2010 Pinot Noir

view 1 related image

Blair Estate's 2010 Pinot Noir

Category - Wine, California, Arroyo Seco, Pinot Noir

Available - From this month

Location - Online at

Price - US$35

Distribution - Blair Estate

Blair Estate, a small family-owned Californian winery, has launched its first wine.

Only 200 of the 2010 Pinot Noir will be initially bottled and will be available online and in selected on-trade, the company said last week. The new release comes from the seven-acre Delfina's Vineyard in Monterey County's Arroyo Seco appellation. 

Last year, E&J Gallo targeted expansion in Monterey County with the purchase of 300 acres alongside takeovers in nearby counties.

Show the press release


CARMEL-BY-THE-SEA, Calif., Jan. 11, 2013 /PRNewswire/ -- The Blair family, with multi-generational roots in Monterey County's Arroyo Seco appellation, has released its first wine - a 2010 Pinot Noir from their own "Delfina's Vineyard."

Just over 200 cases were produced in this initial bottling. Suggested retail is $35; the Blair Estate Pinot Noir will initially be available online at and in select restaurants and fine wine retailers.

The Blair Pinot Noir will also be available in a new tasting room on San Carlos Street in Carmel-By-The-Sea in the Paseo San Carlos Courtyard - between Ocean and Seventh Avenues. Blair Estate shares the chic new tasting salon with Shale Canyon Winery. The Blair Tasting Room is open daily.

Winegrower Jeffrey Blair comments that it has been a long-held family dream to make small lot, artisan Pinot Noir: "We are honoring our grandmother Delfina's memory. The vineyard sits on the very first property purchased by our family's grandparents in the 1920s. Delfina's house still holds pride of place on the estate, where she would daily cook for the family and ranch workers. She inspired generations of our family; her passion for the land is the core value for our wines."

Beginning in 2007, the family began planting Pinot Noir on the old ranch. Jeffrey Blair knew the potential for winegrowing in the area, given the success of vineyard estates in the Arroyo Seco and neighboring Santa Lucia Highlands' appellations. The goal was to grow and produce the ultimate statement Pinot Noir; a Pinot Noir focused on this one piece of land, one piece of family history.

Today, Delfina's Vineyard and the Blair Estate is planted to just over five acres of Pinot Noir, almost two acres of Chardonnay, and one block of Muscat. The "micro" nature of the project allows complete and total quality control from the vineyard to the bottling line. The Blair property's unique location at the upper end of the "Arroyo Seco Cone" means that  "the Salinas Valley narrows at our doorstep, giving us consistent winds off Monterey Bay - keeping us cool and dry, perfect conditions for great Pinot Noir."

Blair Vineyards is the newest micro-estate jewel in the Arroyo Seco appellation. The Blair family has deep roots in Monterey County, farming there for five generations. Initial plantings of six acres are focusing on ultra-premium Pinot Noir and Chardonnay, two varietals perfectly suited to the rocky soils and cool climate of this northeast corner of the Arroyo Seco. Blair Estate's tasting room is open daily in Carmel-By-The-Sea.   The winery's online home is


Original source: Company Release

Expert analysis

The Future of the Wine Market in the US, to 2016

Future of the Wine Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Wine market in the US.

Sectors: Product launches, Wine

Companies: Gallo

View next/previous articles

Currently reading -

Product Launch - US: Blair Estate's 2010 Pinot Noir

There are currently no comments on this article

Be the first to comment on this article

Related research

E&J Gallo Winery Inc in Wine (World)

E&J Gallo Winery became the leading global wine company in 2011, following Constellation Brands’ divestments in the UK and Australia. Due to challenging conditions in the company’s key US and UK markets, E&J Gallo increased its focus on international...


This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

US: Sweet flavours help push wine sales - figures

Sangrias and chocolate wines helped US wine sales continue to grow last year as producers turned to sweeter flavours to satisfy demand from young consumers.

Product Launch - US: New Amsterdam Spirits' New Amsterdam Citron, Coconut Flavored Vodkas

New Amsterdam Spirits' New Amsterdam Citron, Coconut Flavored Vodkas

US: Constellation Brands CMO to chair Wine Institute board

Constellation Brands' marketing head has been elected chair of the Wine Institute's board of directors.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page