GERMANY: Bitburger signs Brazil deal
German brewer Bitburger has struck a deal to have its flagship brand brewed under licence in the booming Brazilian beer market.
Bitburger, one of Germany's last major independent brewers, has seen exports rise steadily in recent years and has set its sights on Brazil, the world's third-largest beer market.
Export director Andreas Reimer told just-drinks today (18 October) that a deal between Bitburger and an unnamed Brazilian brewer had already been signed.
"In Brazil we have found a Brazilian brewery that meets our high expectancies for quality in resources and technology," Reimer said.
Reimer declined to name the brewer's Brazilian partner, although he said that the first sales of Bitburger in Brazil were scheduled for next year.
Sectors: Beer & cider
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