GERMANY: Bitburger scores with World Cup deal

By just-drinks.com editorial team | 19 January 2007

German brewer Bitburger saw revenues rise over 4% in 2006 thanks largely to its sponsorship of last year's football World Cup.

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German brewer Bitburger saw revenues rise over 4% in 2006 thanks largely to its sponsorship of last year's football World Cup.

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