Bitburger Holding has quashed local reports claiming that it plans to launch a pub chain with a standardised style and business model.

Following reports this week citing Bitburger CEO Peter Rikowski as saying that the company aims at maintaining a systematic appearance, the company claimed that although the citation was true, it refutes the pub chain plans.

Speaking to just-drinks today (7 March) a spokesperson for the German beverage group said that the local reports "were not correct" and that it will announce its real plans at Europe's catering and food trade fair Internorga, held in Hamburg tomorrow.

The spokesperson confirmed that speculation that it is lining up the launch of a gastronomy internet portal is correct, but added: "We cannot comment until Internorga tomorrow."