US: Big spenders gear up for Super Bowl 2002
By just-drinks.com editorial team | 28 January 2002
The US Super Bowl will once again be offering advertisers access to a huge viewing public when it airs on February 3rd - but at a cost. A 30-second slot during the game will cost an advertiser $2 million, making it one of the most expensive advertising opportunities in the world. While no details of who is to be featured have officially been released, one company figuring prominently will be the beer giant, Anheuser-Busch. Bud Light will reportedly be highly visible during the first quarter and the group has a total of five minutes' advertising planned during the broadcast as a whole, costing it a cool $20 million. A-B is also the official malt beverage sponsor of the match for the 14th successive year.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The US Super Bowl will once again be offering advertisers access to a huge viewing public when it airs on February 3rd - but at a cost. A 30-second slot during the game will cost an advertiser $2 million, making it one of the most expensive advertising opportunities in the world. While no details of who is to be featured have officially been released, one company figuring prominently will be the beer giant, Anheuser-Busch. Bud Light will reportedly be highly visible during the first quarter and the group has a total of five minutes' advertising planned during the broadcast as a whole, costing it a cool $20 million. A-B is also the official malt beverage sponsor of the match for the 14th successive year.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: AB exudes confidence in 2005
Anheuser-Busch has reiterated its 2005 earnings per share outlook.
US: AB hit by industrial action on its doorstep
Anheuser-Busch is the latest US drinks company to be hit by industrial action.
US: Anheuser earnings hit by tough trading
The US brewer Anheuser-Busch said today that it had seen its earnings per share fall 3% in the first quarter of the year, compared to the same period last year as it was hit by difficult trading conditions.
