US: Big spenders gear up for Super Bowl 2002
The US Super Bowl will once again be offering advertisers access to a huge viewing public when it airs on February 3rd - but at a cost. A 30-second slot during the game will cost an advertiser $2 million, making it one of the most expensive advertising opportunities in the world. While no details of who is to be featured have officially been released, one company figuring prominently will be the beer giant, Anheuser-Busch. Bud Light will reportedly be highly visible during the first quarter and the group has a total of five minutes' advertising planned during the broadcast as a whole, costing it a cool $20 million. A-B is also the official malt beverage sponsor of the match for the 14th successive year.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- Mike’s Hard Lemonade Could Be a Hard Sell
- just The Preview - Anheuser-Busch InBev's Q4 & FY
- Focus - Suntory Holdings' FY Performance
- Diageo "smart bottle" targets consumers at home
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Tesco reinstates Dan Jago following suspension
- Diageo adds Dubai to Johnnie Walker skyline series
- Asahi Beverages CEO to step down - report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report