Big Rock Brewery has reported a fall in first quarter sales and lower consolidated net income compared to the same period last year.

Big Rock Brewery Income Trust, which owns the brewery and its wholly-owned subsidiary Pine Creek Brewing, said yesterday (3 May) that a non-cash C$328,600 charge for unit based compensation resulted in the slightly lower consolidated net income of C$834,972, compared to C$1.06m a year earlier. The trust noted, however, that the comparable quarter in 2006 had been the highest for any first quarter to date.

"During the 2007 quarter, Big Rock's strategy of targeted marketing continued to benefit the bottom line," the company said. "Net sales for the period were in line with the same period in 2006 while focus was placed on reducing selling expenses. Big Rock curtailed sales promotions based on giveaway incentives to purchase products.

Sales revenue slid by 3% to C$8.07m from C$8.32m in the corresponding quarter in 2006.