CANADA: Big Rock profits up as sales fall
By just-drinks.com editorial team | 28 March 2007
Canadian beer maker Big Rock Brewery has posted rising profits for 2006 despite a fall in revenues.
Big Rock, based in the Canadian province of Alberta, said yesterday (27 March) that net income reached C$8.4m (US$7.3m) last year, up from C$6.6m a year earlier.
Revenues, however, fell 5% to C$1.9m thanks, the company said, to a "planned significant reduction" in sales and marketing last year.
Based in the Canadian city of Calgary, Big Rock produces only unpasteurised beer, which, the brewer says, boosts the flavour profile of its beers. Its brands include Grasshöpper Wheat Ale and Warthog Cream Ale.
Sectors: Beer & cider