Product Launch - US: Big Red Inc’s Retro Big Red
Big Red Inc’s Metro Big Red
Big Red Inc’s Retro Big Red
Category - Soft drinks
Available - Now
Location - US, In a test market in west Texas, in HEB, Lowes, 7-11 United Supermarkets and Albertsons stores
Price - RRP of US$1.49 for a 20oz bottle and $3.89 for a 12-pack of 12oz cans
Distribution - Pepsi Beverages Co.
Along with Big Red soda, the firm also markets Diet Big Red, Big Blue, Big Red Vanilla Float, Big Peach, Big Pineapple, Big Punch, Big Honey Lemonade, NuGrape, and Nesbitt’s.
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Comment - Heineken's move for Pivovarna Lasko
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Focus - SABMiller's FY Sales Performance by Region
- Rémy Cointreau eyes recovery after Q4 bounceback
- Carlsberg exec joins Diageo as Africa chief steps
- Belvedere unveils executive team
- Diageo YTD sales come in flat
- Diageo targets Millennials with DeLeon ads