The Beyond Zero automatic ice machine is designed for clubs and bars

The Beyond Zero automatic ice machine is designed for clubs and bars

A US company has launched a range of ice machines that freezes wine and spirits into cubes designed for cocktails.

Beyond Zero claims the cubes make for a "colder, smoother and stronger" drink compared to a cocktail with regular ice. The range, which comprises single-serve and automatic machines, was unveiled at the National Restaurant Association's International Wine Spirits & Beer show in Chicago this week.

“We call this new style of drinking 'In The Rocks',” said Jason Sherman, CEO of Beyond Zero. “This means you prepare a drink where the liquor is the ice.”

The machines make four cubes at a time equal to the equivalent of a 1oz or 1.5oz serving of liquor. They are being targeted at bars and clubs, but Sherman said a home-use version is in the pipeline.

In January, Pernod Ricard unveiled a prototype home drinks system that delivers spirits to consumers by post.