US: Beyond Zero ice machines create "in the rocks" cocktails
The Beyond Zero automatic ice machine is designed for clubs and bars
A US company has launched a range of ice machines that freezes wine and spirits into cubes designed for cocktails.
Beyond Zero claims the cubes make for a "colder, smoother and stronger" drink compared to a cocktail with regular ice. The range, which comprises single-serve and automatic machines, was unveiled at the National Restaurant Association's International Wine Spirits & Beer show in Chicago this week.
“We call this new style of drinking 'In The Rocks',” said Jason Sherman, CEO of Beyond Zero. “This means you prepare a drink where the liquor is the ice.”
The machines make four cubes at a time equal to the equivalent of a 1oz or 1.5oz serving of liquor. They are being targeted at bars and clubs, but Sherman said a home-use version is in the pipeline.
Pernod Ricard's Cognac unit, Maison Martell, is about to celebrate its 300th anniversary. just-drinks caught up with Philippe Guettat, Martell's CEO & chairman, to discuss how the party preparations a...
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne