Product Launch - US: BevMarketing Group Co's Diet and Original Minta

By | 19 September 2012

Click through to view BevMarketing Group Cos Diet and Original Minta

Click through to view BevMarketing Group Co's Diet and Original Minta

view 4 related images

BevMarketing Group Co's Diet and Original Minta

Category - Soft drinks, carbonated, mint flavoured

Available - From this autumn

Location - US, nation-wide, convenience and grocery stores, initially in Los Angeles, San Francisco, Las Vegas, Chicago, New York and Miami.

Price - SRP US$1.49 per unit. Product packaged in 12-ounce PET bottles, 12-ounce cans and 35.5cl glass bottles

BevMarketing Group Co has launched a range of mint-flavoured carbonated soft drinks in the US.

Diet and Original Minta is based on European drinks that mix sparkling water and mint syrup, the company said on Monday (17 September). The diet version is sweetened with stevia and contains five calories.

Orangina Schweppes launched a mint-flavoured version of its Orangina soft drink brand in 2009.

Show the press release

 

SANTA MONICA, CALIF. – Sept. 17, 2012 – Flavor innovations in carbonated beverages have been few and far between. MINTA® a new “magically refreshing™” mint-flavored soda, will soon be available to consumers this fall. The 100 percent naturally sweetened and flavored beverage provides consumers with a crisp, bubbly taste that highlights its unique mint flavor. MINTA will be sold in convenience and grocery stores across the United States, beginning in Los Angeles, San Francisco, Las Vegas, Chicago, New York and Miami.

“It’s all in the name,” said MINTA Founder Jenia Kokotuha. “MINTA provides a refreshing quality and a taste that creates a new soda category in-and-of itself. We’re excited to share MINTA with consumers in the U.S.”

Based on the famous European drink of mixing sparkling water and mint syrup, MINTA will be available in Original, with all-natural sugar, and Diet, which is sugar free and only five calories. MINTA Diet sodas are made with Stevia, a natural sweetener made from the leaves of a South American plant. The natural sweetener provides the crisp taste of the mint soda.

MINTA Original and Diet will be sold in custom, recycled Polyethylene Terephthalate (PET) 12-ounce bottles, 12-ounce cans and 355ml glass bottles. MINTA is packaged, bottled and distributed by local beverage manufacturers. In addition, Minta Beverages, Inc. has hired Blue Pacific Flavors to assist in developing original flavors and monitoring production quality.

“We’ve created a magically refreshing soda that is meant to be enjoyed every day. It also provides a great way to enjoy an after-dinner mint or can be used as a mixer for various drinks,” Kokotuha said. “MINTA’s distinct green bottle represents the mint flavor that captivates all five senses.”

ABOUT MINTA

MINTA is a carbonated, mint-flavored soda that was founded in 2011. MINTA is available in Original (Natural Sugar) and Diet (Sugar-Free) in 12 ounce Cans, 12 ounce custom PET bottles and 355 ml custom glass bottles. For more information on MINTA, visit www.mintasoda.com, like us at http://www.facebook.com/mintasoda and like us at twitter account.

ABOUT BEVMARKETING GROUP COMPANY

BeMarketing Group Company, Inc is a Southern California based beverage producer, marketer and wholesaler. Its mission is to service the three-tier system with integrated direct account management. BevMarketing Group Company, Inc also produces Vertuze, a new line of California sparkling wine, as well as portfolio of non-alcoholic beverages brands including Pomagreen Tea, ForestBerry Tea, MINTA Original and MINTA Diet. For more information, please visit www.bevmarketing.com.

 

Original source: http://www.mintasoda.com/#/news-and-events?date=09-17-2012

Sectors: Product launches, Soft drinks

View next/previous articles

Currently reading -

Product Launch - US: BevMarketing Group Co's Diet and Original Minta

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page