US: Beverage Plus expands distribution to Cuba

By just-drinks.com editorial team | 18 December 2009

Beverage Plus Holdings Corp. has entered into an agreement to expand the distribution of its products into Cuba.

The company said yesterday (17 December) that it expects the agreement with Nevada-based Cuba Business Development Group to represent anticipated gross revenue from US$1m to $2m in 2010.

This distribution is dependent upon on-going food and beverage exceptions to the embargo as authorised by the US government.

"This is a great opportunity for Beverage Plus to enter into this untapped market. This agreement will allow Beverage Plus to enter into Cuba quickly and easily utilizing existing infrastructures and extensive in-country network available to the Cuba Business Development Group even with the existing embargo in place," said Ron Serota, president and CEO.

Beverage Plus recently increased its distribution network to the Bahamas, Bermuda and Turks and Caicos.

Sectors: Soft drinks, Water