US: Beverage Partners appoints agency in US
Beverage Partners Worldwide - North America has added a new promotional agency of record.
The company, a joint venture between Nestlé and Coca-Cola Co., confirmed yesterday (12 September) that 141 Worldwide will become the promotional AOR on the Nestea Chilled business. Beverage Partners had used existing agency partner Catalina Marketing as a consultant in the search process.
"We discussed and met with many strong agencies all with compelling strategic and creative offerings, but it was 141 Worldwide who best demonstrated a complete understanding of our brand, category and consumer," said Beverage Partners' business development head, Elizabeth Egan.
141 Worldwide will be managing the Nestea account out of its Chicago offices.
Earlier this summer, Beverage Partners announced plans to launch a premium tea brand in the US. The move dampened talk that Nestlé and Coke were considering the venture's future as Nestea sales slumped in the first quarter.
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