RUSSIA: Beverage giants force Russian firm to halt soft drink sales in favour of power drinks
The Russian based company Taikhurt, plans a four-fold increase in power drink output in 2001 year-on-year and will halt all production of bottled water and normal soft drinks, according to local press reports. General director of Taikhurt, Alexander Sirotkin has said the decision to halt production of bottled water and other soft drinks was taken because the soft drink market only has room for world giants. While the power drink niche on the Russian market has much more room for growth.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Coca-Cola Life US launch fails to ignite
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits
- Treasury Wine Estates pulls plug on takeover talks