Click through to view Beverage Brands Equator

Click through to view Beverage Brands' Equator

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Beverage Brands' Equator

Category - Beer, bottled, 0% abv

Available - From this month

Location - UK, initially available exclusively in Tesco supermarkets. Will roll out across on- and off-trade during the summer

Price - RRP of GBP2.50 (US$3.90) per 33cl bottle in on-trade, GBP2.99 for four bottle in off-trade

Distribution - SHS Sales & Marketing

Beverage Brands has lined up the launch this month of Equator, which it claims is the first beer-flavoured drink to be launched in the UK that contains 0% alcohol, 0% calories and 0% sugar.

Support will include trial-generating promotional activity, a digital campaign and consumer PR activity predominantly in men’s style, health and fitness magazines, and slimming titles.