, an online industry exchange for the beverage alcohol trade, has selected GE Global eXchange Services (GXS), a business-to-business Internet commerce company, to facilitate efficient online trading between beverage producers, suppliers and buyers by providing business-to-business integration and operational support for the exchange.

GXS' data center will provide with centralized integration, data translation and communications, allowing simplified, secure connectivity between multiple legacy systems. With GXS, will be able to connect virtually any "back end" system to the web site without requiring extensive changes or modifications to existing systems. By providing 24 hours a day, 7 days a week business-to-business object brokering for, GXS will facilitate electronic commerce between beverage alcohol producers, suppliers (importers and distributors) and buyers (hotels, retail stores, bars and restaurants).

Through, beverage alcohol buyers will have access to products, information and services from most distributors in the $84 Billion US beverage alcohol market. Distributors of beverage alcohol will in turn be able to access a wide range of retail buyers using online tools that integrate with their existing information systems. GXS will also support's expansion into the global beverage alcohol market.

"Our partnership with GE Global eXchange Services further underscores our mission to provide beverage distributors, producers and retail buyers with a world-class exchange for products, information, and services the likes of which the beverage industry has scarcely imagined," Mark Sanders, CTO of, former chief technologist, US site management at Merrill Lynch. "GE's experience and global reach, as well as the completeness of their integration solution, makes them a valuable e-commerce partner."

"We are very pleased that has chosen GE GXS to provide and host the engine that will drive the beverage alcohol industry's first exchange," said Steve Scala, vice president of software solutions for GE Global eXchange Services. "Our Hosted AppFusion: Enterprise System is the ideal integration broker solution for exchanges like, which are pioneers of business-to-business marketplaces."

GXS has approximately 230 global product engineers and 300 professional services staff worldwide, with operations in more than 40 countries, including e-commerce engineering teams in the US, UK, Ireland, Philippines and India. More than 1 billion transactions go over the GXS network per year, accounting for more than 1 trillion dollars in goods and services.

About (, founded in 1997 by former wholesale buyers Derek Bromley and Greg Ahnert, is the first online Industry Exchange for the beverage alcohol trade, which provides wholesale buyers and sellers with fast, easy centralized ordering, detailed information, and highly targeted advertising. already represents the industry's leading buyers, wholesalers and suppliers and provides them with proprietary e- commerce technology that dramatically increases operational efficiency and provides immediate financial reward.

About GE Global eXchange Services
GE Global eXchange Services (GXS) combines innovative Internet commerce technologies with Six Sigma process disciplines to create intelligence for business supply chains around the globe. Managing the world's largest electronic trading community of over 100,000 trading partners, GXS enables global business-to-business Internet commerce by offering Internet Data Exchange (IDE) -- which supports all major data formats including extensible markup language (XML) -- Enterprise Application Integration (EAI) software, procurement software and services, and trading partner exchanges. GE Global eXchange Services is a part of GE Information Services, Inc., a wholly owned subsidiary of the General Electric Company, USA -- and is headquartered in Gaithersburg, Maryland.