USA: BevAccess.com and King of Cocktails Dale Degroff Team Up to Create Educational 'Cocktail Corner' for the Beverage Alcohol Trade
"In looking at the various potential venues to host an educational exchange for spirits and mixology, BevAccess.com was the only one that displayed a viable solution. I am excited to begin development on a "Cocktail Corner" for BevAccess.com with news, recipes, training videos and related information that I know will be relevant to all bartenders, beverage managers and aspiring mixologists nationwide," commented Dale DeGroff.
"We welcome the King to BevAccess.com! We know Dale's authority and expertise will be an instant draw, and we look forward to enhancing our valuable educational and editorial offerings to the beverage alcohol trade. With other content partners coming on board, along with our rollout into other U.S. markets by the end of the summer, Dale's "Cocktail Corner" will be a keystone for the enhancements to come," said Derek Bromley, Founder and Co-CEO of BevAccess.com.
DeGroff has shaken and stirred at high profile establishments like the Hotel Bel Air in Los Angeles and Gracie Mansion in New York, and mentored many of the country's leading bartenders and beverage directors. Most recently, DeGroff held a tenure position as head bartender and beverage manager at the famed Rainbow Room high atop Rockefeller Plaza in New York City. His talent and credibility in the beverage alcohol world has made him a spokesperson for leading companies across all three tiers of the industry including Allied Domecq Brands, Bacardi International, Brown-Forman, Charmer Industries, Schieffelin & Somerset and Seagrams.
In DeGroff's ongoing pursuit to educate the beverage alcohol industry, he has established a "Bartender Bootcamp" at notable hotspots Blackbird, Clementine, Pastis and Pravda and teaches mixology seminars at Windows on the World and the Culinary Institute of America in Hyde Park, NY and Napa, CA.
DeGroff has regularly appeared in prominent trade and consumer publications such as Cheers, Food Arts, Food & Wine, The New York Times and Wine & Spirits and has appeared on Bloomberg, CNN, Martha Stewart Living, NBC's Today Show and TV Food Network. A published author, DeGroff's working title for his next book is "The Gourmet Bar", available next year from Clarkson Potter, a division of Random House, Inc. Visit http://www.kingcocktail.com to learn more about Master Mixologist, Dale DeGroff.
BevAccess.com (http://www.BevAccess.com) is the first online Industry Exchange for the beverage alcohol trade, which provides a more efficient and easy-to-use procurement process for licensed retail buyers of wine, spirits and beer. Through Beverage Media Group, the company's offline component which publishes the nation's premier beverage alcohol trade magazines and serves as the national office for The Beverage Network, BevAccess.com delivers timely information to over 140,000 beverage alcohol licensees across the country each month.
Together, BevAccess.com and Beverage Media Group represent the industry's leading wholesalers, suppliers and retail buyers by empowering them with fully-secure proprietary e-commerce technology that increases operational efficiency through centralized and personalized ordering, detailed product information, and highly targeted advertising.
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Drinks producer and distributor Todhunter International has said that its controlling shareholder, CL Financial, is interested in acquiring some of the brands of Allied Domecq that may become availabl...
Pernod Ricard has had its rating raised....
Brown-Forman Beverages has replaced Bacardi as its spirits distributor in Canada....
Bacardi USA., Inc. has appointed Sex and the City actress Kim Cattrall as the celebrity spokeswoman for its new FAB, Island Breeze....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
Anheuser-Busch has revealed plans to launch a new variant in its Bacardi Silver range....
- AB InBev, SABMiller - Here's what'll happen next
- Is time right for TWE to move for Diageo's wines?
- Is Brown-Forman at the end of the SoCo road?
- Will a sexed-up SABMiller tempt AB InBev?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- AB InBev makes formal offer for SABMiller
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Diageo makes US$780.5m beer deal with Heineken
- SABMiller formally rejects AB InBev's offer
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research