Berry Bros & Rudd plans broking network

Berry Bros & Rudd plans broking network

Berry Bros & Rudd is to launch a broking service to enable customers to buy and sell wines to each other via the wine merchant's website.

Wine enthusiasts who own bottles held in Berry Bros' cellars will be able to sell their wine on at their own chosen price via the broking exchange, which is to launch on 9 August.

Berry Bros will take a 10% commission on all sales, said Charlie Bennett, a spokesperson for the London-based merchant.

"For customers, this provides a way for them to liquidise their assets," he told just-drinks today (16 July), adding that Berry Bros will "vouch" for every bottle up for sale.

Berry Bros will also help customers to value their wines by setting up an evaluation service that will harness information from Liv-ex and Wine-Searcher.