US: Beringer launches bilingual label

By just-drinks.com editorial team | 18 May 2004

Napa Valley's Beringer Vineyards, part of the Foster's Group, is introducing a bilingual label for its Beringer White Zinfandel. The addition of Spanish on the label and on point-of-sale in retail outlets is indicative of Beringer's commitment to the growing Latino market in the US, the company said.

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Napa Valley's Beringer Vineyards, part of the Foster's Group, is introducing a bilingual label for its Beringer White Zinfandel. The addition of Spanish on the label and on point-of-sale in retail outlets is indicative of Beringer's commitment to the growing Latino market in the US, the company said.

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