Product Launch - US: Berentzen Gruppe's Berentzen Wild Cherry Liqueur

By | 26 June 2013

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Click through to view Berentzen Wild Cherry Liqueur

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Berentzen Gruppe's Berentzen Wild Cherry Liqueur

Category - Spirits, liqueur, cherry, 16% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$19.99 per 75cl

Distribution - Total Beverage Solution 

Germany-based liqueur producer and distributor Berentzen Gruppe has launched a new liqueur flavour into the US market. 

Berentzen Wild Cherry Liqueur joins Berentzen Apple and Berentzen Pear as a “crisp, light beverage alternative”, Berentzen said this week. “With summer upon us, this is the perfect time to unveil the next fun refreshing flavour that is sure to catch the attention of consumers looking for new drink alternatives,” Berentzen USA president & CEO Alain Barbet said.

This month, MillerCoors launched a liqueur-based “beer cocktail” in partnership with US burger restaurant Red Robin.

Show the press release

Berentzen, the world’s most versatile liqueur, announces the introduction of Berentzen Wild Cherry Liqueur, a light fruit liqueur with the refreshing flavor of wild cherries. Made with fresh, all-natural ingredients, Wild Cherry joins Berentzen Apple and Berentzen Pear to offer consumers a crisp, light beverage alternative that can be enjoyed straight-up or mixed in cocktails anytime, anywhere.Berentzen, founded in Germany in 1758, has been producing delicious, high quality liqueurs for more than 250 years. The core of every Berentzen flavor comes from 100% winter wheat, which produces a smoother, cleaner taste. The freshest, all natural flavors are then added resulting in liqueurs of unparalleled quality that provide consumers with distinct and enhanced drinking experiences.Sun-ripened cherries provide Berentzen Wild Cherry with its distinctly sweet and fresh taste. Wild cherry notes first fill the nose leading to a crisp, well-balanced, fruit-forward flavor. Fun and versatile, Berentzen Wild Cherry is delicious served as a chilled shot, on the rocks or as the perfect addition to favorite bourbon, rum, gin or vodka based cocktails. “We are thrilled to add Wild Cherry to our growing family of fruit flavored liqueurs,” noted Alain Barbet, President & Chief Executive Officer. Berentzen USA “With summer upon us, this is the perfect time to unveil the next fun refreshing flavor that is sure to catch the attention of consumers looking for fun new drink alternatives.” Dave Pardus, Chief Executive Officer, Total Beverage Solution added, “Total Beverage Solutions is honored to import Berentzen in the U.S.. It is a delicious and contemporary family of liqueurs that is driving incremental sales and profits for participating retail and on-premise accounts throughout the country.”Berentzen Wild Cherry (16% Alc./Vol.) is available nationally. Available in 750ml and 1L sizes, Wild Cherry will retail for a suggested price of $19.99/750ml.

Original source: Company Release

Expert analysis

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Sectors: Product launches, Spirits

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