US: Belvedere Vodka launches Jade Jagger creation

By | 16 April 2008

Belvedere Vodka has teamed up with Jade Jagger to launch an 18-carat white gold ice pick, studded with 12-carats of cut diamonds.

The "Jagger Dagger," designed by Jade Jagger, comprises an 18-carat white gold hilt studded with 12 carats of cut diamonds, 42 pieces of pale sapphire and is inlaid with a central blue lapis lazuli square sitting above the blade. The handle is bound with a twisted thread of white gold and crowned with a giant moonstone and lapis lazuli bead.

A limited number of the ice daggers will be created, each with a retail value exceeding US$250,000, and sold at select retailers, including Harrods in London.

A range of identical-looking daggers-studded with 12-carats of white topaz, 42 pieces of aquamarine and valued at $10,000 each, will also be available at selected retailers.

"I was excited when Belvedere asked me to design this ice pick for them," said Jade Jagger. "I drew my inspiration from medieval daggers and worked with the finest stones to create the pieces, which are fun and work to bring a pure experience to enjoying vodka."

The "Jagger Dagger", to launch this spring, will be part of an extravagant experience when a magnum of Belvedere is ordered at nightclubs including 1OAK in New York, Crystal in London and VIP in Paris.

Hand-cracked ice, served with the vodka will come complete with the bejewelled Jagger Dagger provided by servers suited in Jagger's Jezebel collection.

"The Jagger Dagger experience is the ultimate expression of Belvedere's commitment to innovation that no other super-premium vodka brand can offer," said Sergio Dias, president, Belvedere Vodka.

Sectors: Spirits

Companies: Belvedere

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