FRANCE: Belvedere Q1 sales slip as Poland drags

By | 4 June 2013

Belvedere saw group sales fall in its first quarter

Belvedere saw group sales fall in its first quarter

Tough trading in Poland's vodka market has seen Belvédère's first quarter net sales slide nearly 5%.

The French group said yesterday (3 June) that group sales in the period fell 4.8% to EUR188.7m. In Poland, until now a strong growth area for the loss-making company and representing almost 60% of its turnover, sales were down by 9.1% largely due to a decline in the country's vodka market, the group said.

In France, however, sales rose by 8.4%, driven by spirits which in last year's corresponding quarter were hit hard by duty rises. 

The company, whose shareholders include actor Bruce Willis, did not disclose its earnings for the quarter. 

Commenting on the results, Belvédère chairman and CEO, Christophe Trylinski, said: "The performance of our brands as a whole demonstrates the dynamic
quality and effectiveness of our business model. The decline in turnover can in part be explained by a gradual moving away from non-profitable activities."

He added that the group was committed to a strategy "based on development through innovation and commercial action."

Sectors: Spirits

There are currently no comments on this article

Be the first to comment on this article

Related research

Belvedere S.A. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

"Belvedere S.A. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT a...

Global market review of vodka – forecasts to 2018

Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of the category....

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

FRANCE: Belvedere's Marie Brizard to shed 56 wine staff

The wine division of Belvédère-owned Marie Brizard has informed its works council of plans to cut 56 posts from a total workforce of 206.

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page