Research: Beer's billion-litre market driven by Eastern Europe
By Euromonitor In 2001 total volume sales for the global beer market reached 136.7 billion litres, a rise of 10.1% over the review period 1997/2001, outstripping income growth in many markets. According to the latest drinks report by Euromonitor International the primary drivers of this growth were changes in global consumption habits and volume growth of 42.7% in Eastern Europe.
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