EUROPE: Comment - Interbrew: beers all round
The EU has approved Interbrew's acquisition of Beck's, deciding there are no competitive concerns. It's good news for Interbrew, which really didn't need a repeat of the Bass debacle. While the EU was concerned that Interbrew would own the top two premium beer brands in the UK, an unspecified amendment to the licensing agreement with S&N has placated the regulator. Now Interbrew is free to enjoy the benefits of a well-timed acquisition. Interbrew can breathe a sigh of relief. After a year of regulatory uncertainty concerning its Bass acquisition, it looked like the same thing was going to happen all over again. The Belgian beer giant's ambitious expansion plans are under constant review, but this time the EU is letting them through without a hitch.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends