JAPAN: Beermakers relieved as happoshu shipments rise 31%
The Japanese market for happoshu, the low malt beer, leapt 31.5% in July compared to a year earlier, the country's major brewers announced today. Shipments of Happoshu had declined in June but good weather in July sparked a reversal of fortunes. Shipments of happoshu, similar to beer in taste and appearance but taxed at a lower rate due to its low malt content, rose to 235,211 kilolitres (kl) in July from 178,929 kl a year earlier, according to industry data.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- What do A-B InBev results mean for SABMiller deal?
- Interview - William Grant & Sons
- Interview - Beam Suntory's EMEA head - part II
- Diageo, Beckham launch VIP pop-up for Haig Club
- Pinnacle Vodka, Skinnygirl roll out on ice
- Diageo completes Don Julio, Bushmills swap deal
- Diageo reveals US$400m Tequila investment
- Beam Suntory strikes new Baltics tie-up
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research