JAPAN: Beermakers relieved as happoshu shipments rise 31%
By just-drinks.com editorial team | 12 August 2002
The Japanese market for happoshu, the low malt beer, leapt 31.5% in July compared to a year earlier, the country's major brewers announced today. Shipments of Happoshu had declined in June but good weather in July sparked a reversal of fortunes. Shipments of happoshu, similar to beer in taste and appearance but taxed at a lower rate due to its low malt content, rose to 235,211 kilolitres (kl) in July from 178,929 kl a year earlier, according to industry data.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The Japanese market for happoshu, the low malt beer, leapt 31.5% in July compared to a year earlier, the country's major brewers announced today. Shipments of Happoshu had declined in June but good weather in July sparked a reversal of fortunes. Shipments of happoshu, similar to beer in taste and appearance but taxed at a lower rate due to its low malt content, rose to 235,211 kilolitres (kl) in July from 178,929 kl a year earlier, according to industry data.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
