US: Beer suffers in on-trade as wine holds firm in FY - figures
All categories saw a drop in the US on-trade in 2013, according to the figures
On-trade volumes across all alcohol categories in the US fell last year, with beer suffering the most and wine the least, according to latest figures.
Beer volumes in bars and restaurants in 2013 slid by 4% on 2012, with volumes down by 5.2% in the fourth calendar quarter, tracking firm Guestmetrics reported yesterday (6 January). The brewing sector had a particularly weak end to the year, with on-trade volumes down 7.3% in December.
However, big brands appear to be affected the most, as Guestmetrics reported in November that global firms continue to lose share in the US to craft brewers.
For spirits, on-trade volume sales slid by 2.5% in the full-year, dropping 3.8% in Q4 and 5.8% in December, Guestmetrics said.
Meanwhile, on-trade wine sales started the year strongly, then softened, according to the tracking firm. Full-year wine volumes in bars and restarants dropped by around 1%. In Q4, volumes slipped 2% and around 4% in December.
Guestmetrics said the poor end to the year across all categories was likely due to “unfavourable weather and a shorter holiday shopping cycle, leading to fewer gift shopping trips and the dining out meals that often accompany them”.
Overall traffic to full service restuarants and bars in the US was down by 1.9% in 2013, the firm said.
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