GERMANY: Beer sales fall again
Beer sales in Germany fell once again last year, according to figures from the brewer's federation.
German brewers saw sales dip 0.5% in 2005 to 105.3m hectolitres, the Deutscher Brauer-Bund said yesterday (30 January). The figure is the lowest since records began in 1991. However, sales of beer-based beverages mixed with cola or lemonade leapt 15.3%.
The country's brewers are hoping that the upcoming football World Cup, which begins in Munich on 9 June, will provide a fillip for beer sales in a long-stagnant market, the DBB said.
DBB officials could not be reached for comment as just-drinks went to press.
Earlier this month, German brewer Bitburger said domestic sales had dipped 2% last year due to the country's sluggish economy. Fellow brewer Krombacher, meanwhile, reported a slight rise in sales, which were up 0.8%.
Sectors: Beer & cider
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