NORWAY: Beer recovery to continue, says Hansa
Norway's brewers will enjoy rising beer sales over the next two years as the industry's recovery continues.
The forecast, from local brewer Hansa Borg, will see Norwegian brewers enjoy steady, if modest, growth in 2007 and 2008.
Beer sales are expected to grow by 5% this year, marginally higher than the 4.5% growth seen in 2006. Last year marked the first signs of a recovery for a sector that had seen sales fall since 2000.
Hansa Borg said consumers are returning to domestic brands and have turned away from imported beers. "Norwegian consumers have regained a taste for Norwegian beer again. Consumers are buying more local and regional beers," said Hansa Borg CEO Lars Midtgaard.
Efforts by Norway's customs authority to curb the illegal smuggling of beer from Russia and the Baltic countries is also helping the resurgence in beer sales, Hansa Borg said.
Sectors: Beer & cider
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- SABMiller spurned by Heineken: The start of the en
- Guinness: A Great Day for St James's Gate
- William Grant and Drambuie: It Had to be You
- Patron Spirits' Patron Citrónge Lime
- Wm Grant CMO to head Orangina Scweppes Int'l
- Heineken rejects SABMiller purchase proposal
- Scottish leader speaks out over Scotch whisky
- SABMiller, Heineken silent on takeover offer talk