CANADA: Beer reaps dividends of increased alcohol consumption

By Monica Dobie | 12 July 2001

Canadians are drinking more and better beer, according to figures published by Statistics Canada, which indicated that sales of imported beers have increased their market share by 25% last year, capturing 9% of the total market. These figures also mark the sixth successive year where the market share of standard domestic brands such as Labatt and Molson have declined.

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Canadians are drinking more and better beer, according to figures published by Statistics Canada, which indicated that sales of imported beers have increased their market share by 25% last year, capturing 9% of the total market. These figures also mark the sixth successive year where the market share of standard domestic brands such as Labatt and Molson have declined.

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