The price war engulfing Canada's beer market has intensified, according to press reports. Lakeport Brewing announced on Monday (4 October) that it will drop the price of some brands to C$23.70 (including deposit) for a case of 24, the Globe and Mail said yesterday (5 October). This equals the lowest price allowed under Ontario law.

Last week, Canadian brewer Molson blamed discount pricing for lower-than expected profits the newspaper noted.

The price war moved up a gear last week when Molson introduced its Bohemian brand into the Ontario market at C$24, undercutting Lakeport's previous lowest price of C$26.40.

Lakeport's latest move takes effect from next Monday (11 October), the newspaper said. The discounter has seen its market share rise in the Ontario off-trade market to 5% from 1.8%.

Both Molson and Labatt have lobbied the provincial government to raise the floor price on beer, the paper noted.