The campaign launched last July

The campaign launched last July

A former Accolade Wines and Diageo executive has been appointed to lead a campaign promoting beer in the UK. 

David Cunningham, who has been CMO at Accolade for the past three years, will head up the ‘Let There Be Beer’ campaign as programme director, it was announced today (18 February). The campaign, which launched last July, is using TV ads, celebrity tie-ups and social media in a bid get British drinkers to “rediscover” beer. 

The project is backed by all the major global brewers operating in the UK: Heineken, SABMiller, Carlsberg, Anheuser-Busch InBev and Molson Coors. 

Cunningham, who has also held roles at Constellation Brands and Moet Hennesssy, is charged with leading the “next stage” of the campaign’s development, which include “ambitious” plans for 2014, the group said in a statement.  

“I’ll be building on the campaign success to date and working hard in partnership with the whole beer industry to create a consumer campaign that reignites the nation's love of beer in all its glorious forms,” said Cunningham. 

The campaign suffered a setback in December when a TV  ad for the initiative was banned by the UK’s Advertising Standards Authority

Expert analysis

UK Beer Market Insights 2013

UK Beer Market Insights 2013

The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing....read more